Design Guidelines
Simplicity is the fundamental guideline for creating good outdoor designs and the same principles apply when designing for digital outdoor media.
Less is Best
Your ad only has a few seconds to get noticed. Keep it simple, bold, and easy to understand.
A great billboard ad should be understood in about 6 seconds.
People see your ad from a distance and often while moving.
Focus on one idea. Too much copy gets ignored.
Make the words stand out clearly from the background.
Tell people exactly what to do next — call, visit, stop in, scan, or remember your name.
Generally, emails are easier to remember that phone numbers
Final artwork should be 576 × 288 pixels.
Send us your logo, a few bullet points, and your call to action. We’ll help design your ad at no additional cost.
For most situations, we can develop the advertisement for you at no additional charge. Does not apply to the daily rate.